Under Armour’s first global football spot stars Manchester United’s Memphis

Under Armour’s first global football spot stars Manchester United’s Memphis

Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]

Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards

Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards

International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants‘ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]

Clever Billboard Ads Highlight The Discrimination Faced By Prostitutes

Clever Billboard Ads Highlight The Discrimination Faced By Prostitutes

The creatives at Anti Advertising creatively changed the look of the billboards at bus stops to highlight the discrimination that prostitutes face. Conceived for the 30th anniversary of the Norwegian National Center of Expertise on Prostitution, these billboards use visual cues to show that sex workers have been stepped on, treated like trash and are […]

Honda’s New Ad Shows That Everything Is Not As It Seems

Honda’s New Ad Shows That Everything Is Not As It Seems

http://www.youtube.com/watch?v=UelJZG_bF98 Honda’s new ad features black-suited men and women navigating obstacles, and its newest Honda CR-V breezing through. The car makes the impossible ‘possible’ by shattering the optical illusions in this video that is definitely worth watching a few times. The new fuel-efficient CR-V 1.6 Diesel promises to “do those things that can’t be done, […]

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

http://www.youtube.com/watch?v=dhuUhaNIWLQ The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item […]

Wieden+Kennedy Documentary Explores The Online Creative Culture Of Japan

Wieden+Kennedy Documentary Explores The Online Creative Culture Of Japan

‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan. Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets […]

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