Tasked with bringing the energy back to the brand, ARK will create an integrated brand campaign, set to launch Spring 2025. Leading premium drinks company C&C Group plc has appointed ARK Agency to work on its Magners brand. ARK Agency won the business against a number of agencies in a competitive pitch, handled by Creativebrief. […]
Ambitions outweigh achievements for brands in sustainability push
Virgin Atlantic appoints Lucky Generals as creative agency
Former Managing Director at the VCCP Partnership and Managing Partner at Fold7, Harry Sheward has joined Creativebrief as Commercial Director. Sheward is heading up the commercial team, focussing on the next phase of growth of the Creativebrief platform for brands. Sheward said: “The past 12 months have shown us the importance of the combination of […]
Creativebrief’s Managing Director Charlie Carpenter has been promoted to CEO. In the five years during Charlie’s tenure as MD, the company has seen a burgeoning reputation and asserted a growing influence on the industry by working with brands of increasing scale and stature such as Starbucks, Britvic, Uber, Guinness and PlayStation amongst others. Of Carpenter’s promotion, […]
A new digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK kicked off nationwide on October 23. #SaveOurSupport is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year, in a process […]
Wavemaker Select has been appointed by healthy and sustainable food company, Wessanen UK, as its media planning and buying agency. The appointment follows a competitive two-month pitch process run by Creativebrief, which involved a chemistry session, workshop and final pitch presentation. Three agencies were invited to pitch for the account, which has a value of […]
Atomic London has been appointed by Virgin Experience Days following a competitive pitch handled by Creativebrief. The market leader in gift experiences, Virgin Experience Days has tasked Atomic with coming up with their first-ever TV campaign – scheduled to air later this year. Launched in 1988, the company offers more than 2000 experiences ranging from the classics (track days, spas, flying lessons etc,) to […]
Thames Valley Air Ambulance have appointed Hatched as their digital agency to work on full service UX and web design. The review was run through Creativebrief. Thames Valley Air Ambulance provides advanced critical care for almost two million people who live, work and travel across Berkshire, Buckinghamshire and Oxfordshire. A fully independent healthcare provider (since […]
The Dune Group has appointed ZAK as creative agency for the footwear retailer’s new brand, Head Over Heels. This follows a pitch process run through Creativebrief. ZAK, who specialise in connecting brands to under 30s, has been appointed to introduce the brand to an audience of dynamic, ambitious and style-conscious women, who are done with “fast fash” and are […]