British cycling brand Le Col launches new spring/summer collection

British cycling brand Le Col launches new spring/summer collection

The premium cycling brand Le Col has launched their highly anticipated SS18 male and female range. The collection introduces a new design scheme, class-leading comfort and a dedication to technical performance which makes this collection stand-out among its competitors. Founded by British pro-cyclist Yanto Barker in 2011, Le Col has become noted for developing some […]

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

OVO Energy named title sponsor of Tour of Britain, Women’s Tour and Tour Series for 2018 and 2019

OVO Energy announces a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain, the most prestigious professional road races in the UK cycling calendar. The company first sponsored the OVO Energy Women’s Tour and Tour of Britain last year in 2017. OVO Energy is the leading independent energy […]

NABS’ #RideAdland challenge returns in October

NABS’ #RideAdland challenge returns in October

NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]

Elmwood saddles up with Boardman to take cyclists ‘out there’

Elmwood saddles up with Boardman to take cyclists ‘out there’

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman MBE to reinvigorate the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products to suit everyone from first time riders, commuters, extreme cycling hobbyists to semi–pro riders. In a fierce market, with some serious players competing […]

Nike Partners with City of Portland on Bike Sharing Program Biketown

Nike Partners with City of Portland on Bike Sharing Program Biketown

For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community. “We’re proud of our long history of partnership with the City of Portland and believe that the Biketown bike share program is […]

Soul creates Unewesual campaign for Yorkshire Building Society’s support of the Tour De France 2014 Grand Départ

Soul creates Unewesual campaign for Yorkshire Building Society’s support of the Tour De France 2014 Grand Départ

Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ. 150 sheep in Yorkshire have had their wool dyed yellow in honour of the Tour de France leader’s famous yellow jersey. Soul has teamed up […]

LIFE helps Schwalbe make tracks ahead of Tour de France’s Grand Départ

LIFE helps Schwalbe make tracks ahead of Tour de France’s Grand Départ

Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]