Microsoft on January 14 introduced a new version of the logo for Bing, the No. 2 search engine, switching to green from yellow and putting the “b” in upper case. The changes come partly because the green “is easier to see over yellow,” a Microsoft spokeswoman said, and because the new look displays well “across Windows […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel’s switchover. The new logo is made up of two white bars and an exclamation mark on a pink background. It has been criticised on Twitter for the fact it seems to […]
Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]
Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre”. Now focused around interests, Google+ is simpler and easier to use and has been rebuilt across web, Android and iOS for a faster and more consistent experience across all devices. “Whether it’s […]
Youth charity The Prince’s Trust has partnered with independent agency Rufus Leonard to launch a refreshed visual identity and newly redesigned website offering an improved user experience for young people and supporters. The new Prince’s Trust website has been designed by Rufus Leonard to be mobile responsive, accessible and easy-to-navigate, with clear user journeys and […]
Leading brand design consultancy Holmes & Marchant is proud to announce it has hired Harry Cox as senior designer to work across its client portfolio. Reporting to Jeremy Shaw, Holmes & Marchant Creative Director Europe, Harry will be working across the agency’s diverse range of clients, from Unilever to Informa. Harry joins from his position […]
Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]
Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]