TMW Unlimited is launching a new children’s interactive story app featuring Ray Brooks, the narrator of the much-loved Mr Benn animated TV series. The app is the brainchild of a TMW Unlimited employee and is launching as a result of the agency’s Project Iliad business incubator programme. The Haunting of Bagger Bones was devised by […]
Yahoo has signed an agreement with Google as the new provider of Yahoo’s search ads, after ending its exclusive deal with Microsoft’s Bing in April. The deal, which covers both Yahoo’s own properties and certain affiliate sites, will see ads served through Google’s AdSense for Search. Yahoo will receive an undisclosed percentage of the resulting […]
To celebrate Back to the Future Day on Oct 21st, 2015 (the day Marty time travels to in the film), BMB will be putting up a 1985 version of the agency’s website for one day. 1985 was a time of arcade machines, ZX Spectrums and Ceefax and the BMB team has used these as inspiration.
The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]
McCann London has bolstered McCann LIVE, its digital and social offering, by hiring Irina Kondrashova as Strategy Director and the BBC’s Chris Hamilton in the new role of Editorial Director. Irina Kondrashova leads McCann LIVE’s integrated strategic services and is part of the planning team working across L’Oreal Paris, Microsoft and Zurich. Previously, Irina was […]
Microsoft Garage has created a quirky new photo-messaging app for iOS that promises to make sharing more intuitive by featuring a vertically split screen, enabling the sender to take a photo and type a message over the top half, with the recipient replying on the lower half. Twist is designed to make the user experience […]
To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]
Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. The report by Meetrics found that around fifth of ads fail to load properly before a user has moved on, meaning they are never seen […]
Facebook has confirmed plans for a new Suggested Videos feature that will suggest other videos a Facebook user might want to watch when they finish watching a video from their Newsfeed. In a blog post, Facebook VP of product management, Will Cathcart, says that while the company is still in the early days of testing, […]
People are at their best when they’re free to pursue their ideas in their own way. That’s why Dropbox is designed to empower people to work from anywhere, with anyone, using whatever type of file and device they want. Dropbox and 72andSunny unveiled a new campaign — Dropbox’s first major brand effort — that celebrates […]