Access has been appointed to develop a global digital platform for Edrington, the leading independent premium spirits company. Following a comprehensive agency review, Manchester-based digital marketing agency Access was handed the brief to develop a sophisticated global web platform which will provide global brand and product governance. The site will also give regional and country markets the […]
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]
Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]
Users have become tired with endless and irrelevant advertising, leading to a surge in ad blockers. Right now, more than 650 million people are blocking ads, and this is increasing by up to 27% YOY. The use of these tools cost the industry over $40bn in lost revenue last year alone. This is where founder […]
Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
Predictive data science business, Outra, has appointed Stewart Holt to the role of Business Development Director, in its continued drive to meet its ambitious expansion plans for 2019/20. Holt will work alongside Outra’s existing business development team and will be responsible for driving the organisation’s planned and structured growth, particularly amongst data-heavy sectors such as […]
Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding raise of $7M in 2018 with Eight Roads Ventures. The team are focussing on accelerated growth in the UK, international expansion in the US and Europe, new strategic partnerships and the release of new products. […]
Clarity has been appointed UK agency of record to handle PR, social and content outreach, for disruptive tech enabled insurance provider Neos, following a competitive 3-way pitch. Neos is the UK’s first smart home insurance provider, pioneering a smarter way to look after your home by combining smart home technology with comprehensive home insurance cover. […]