MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]
Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]
As Chief Digital Media Officer International (CDMO International), Stefan Krötz develops digital media expertise at Serviceplan International at the more than 35 Serviceplan Group locations and will expand the international activities in this area even more strongly in future. The aim is to develop a programmatic and performance portfolio across the different locations, which combines […]
International children’s charity World Vision, announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose […]
According to research released on August 1 by digital media agency, Equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds. The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed […]
The University of Essex has unveiled a bold, new digital presence which reflects its challenger identity, while underlining its reputation as a top 30 gold rated UK university. The new website, designed and developed by digital agency Delete, is one of the focus points of the University’s ambitious growth strategy. Working from a brief to […]
Domino’s, one of the UK’s favourite pizza, is once again pioneering the use of new technologies to make ordering a pizza even easier, with voice-activated ordering through Amazon’s Echo and Dot devices. Working closely with its innovation agency We Are Social, Domino’s now allows customers with an Easy Order profile to place an order for […]
The UK’s Kitchen Retail Specialist, Wren Kitchens have appointed the award winning digital agency, Tribal Worldwide London, to handle their digital offering following a competitive four-way pitch. Tribal Worldwide London has been tasked with creating a best-in-class customer centric website. Wren Kitchens appointed Tribal to support their mission of being ‘the’ destination for Kitchens in […]
Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]