Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform. The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position […]
Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency. Andrews brings with him over 20 years of varied industry experience, most notably from his time at […]
As more and more branding activities move online, is it time for print media to hand over their advertising spot to influencers? According to the Advertising Association and Warc Expenditure Report which was released in 2016, UK businesses spent: Over £10 billion on digital marketing methods – an increase of 13.4% increase on 2015’s figure. […]
Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]
SwiftReceipt, one of the fastest digital receipt validation service in the UK, launches with a promise to revolutionise the service for shoppers and brands alike. Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and as little as 15 minutes – delivering digital rewards (for example cinema codes) […]
The Natural History Museum opens its doors to reveal an awe-inspiring blue whale skeleton as the star of its redeveloped central space, Hintze Hall. As part of the project, audiences are invited to discover more about the whale in both its natural and preserved environments via a new digital experience which is part of a collaboration […]
One of the global cybersecurity leader Forcepoint, announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point. The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people […]
Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
“Distracted driving” is what they call it. It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile […]