System1 Agency Releases PSA Film to Fight Texting and Driving

System1 Agency Releases PSA Film to Fight Texting and Driving

 A powerful, two-minute film to help change people’s attitudes and behaviours around the global issue of texting and driving was released by System1 Agency. The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted […]

Automotive brands stuck in first gear when it comes to engaging female audiences, Quantcast’s new data shows

Automotive brands stuck in first gear when it comes to engaging female audiences, Quantcast’s new data shows

New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]

M&C Saatchi & Mad Ruffian Highlight Fatal Perils of Texting & Driving for the FIA Foundation & AA Charitable Trust

M&C Saatchi & Mad Ruffian Highlight Fatal Perils of Texting & Driving for the FIA Foundation & AA Charitable Trust

M&C Saatchi and Mad Ruffian launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal danger of texting and driving.  Set to Bing Crosby’s 1943 hit “I’ll be Home for Christmas”, the film shows a father and daughter innocently […]

FCB Cape Town Creates Dramatic New #SafelyHome Commercial

FCB Cape Town Creates Dramatic New #SafelyHome Commercial

Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph off […]

Powerful Safe Driving Ad Makes You Think Twice About Speeding

Powerful Safe Driving Ad Makes You Think Twice About Speeding

According to the NZ Transport Agency, speeding is a contributing factor in “20% of all fatal and serious injury crashes on New Zealand roads”. To remind drivers to be more vigilant on the road and to “choose a safer speed”, the agency released a powerful, thought-provoking safe driving ad titled ‘Speed ad – Mistakes’. In […]

JWT Creates Attention-powered Cars

JWT Creates Attention-powered Cars

In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]

An App That Wakes Sleepy Drivers Up, Directs Them To Nearest Coffee Place

Drowsy driving causes more than 100,000 car crashes each year. To help curb the numbers and help travellers get to their destination safely, Thai coffee shop chain Café Amazon—with the help of creative agency BBDO Proximity Thailand—has created an app that helps wake up sleepy drivers. With the use of eye- and face-tracking technology, the […]