VERY’S FASHION OFFER RETURNS TO TV AFTER SEVEN-YEARS WITH ‘HAUS OF FLAMINGO’ FOR AUTUMN

VERY’S FASHION OFFER RETURNS TO TV AFTER SEVEN-YEARS WITH ‘HAUS OF FLAMINGO’ FOR AUTUMN

Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the energy of the retailer’s […]

Zalando Names Smarts As First Global PR And Culture Agency

Europe’s leading fashion platform has appointed the UK-based business as its global communications lead following a competitive pitch

Zalando Names Smarts As First Global PR And Culture Agency

Smarts, the multi-award-winning PR and content agency, announced today that Zalando will become the latest client to join its growing international roster.  The leading fashion and lifestyle brand have appointed Smarts to become the ecommerce platform’s first global PR and culture partner following a competitive pitch, with the partnership being managed by Smarts through its […]

Brazilian brand Amaro creates first DNA-inspired fashion collection

In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women

Brazilian brand Amaro creates first DNA-inspired fashion collection

AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]

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