Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’. The Valentine’s Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish. Ted Baker brand communication […]
announced that it has created a new Spring/Summer 2016 (SS16) integrated campaign, under the creative direction of Johannes Leonardo. The campaign continues the iconic brand’s narrative about challenging the status quo of the next generation of creators. After the Superstar campaign, which challenged the notion of fame, the new future campaign is a global effort […]
Exclusive brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots at […]
Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]
Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a “Shop Now” button, making its gift guide digital. And for the past week, J.Crew’s Instagram page has been promoting an iPhone case that […]
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]
Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]
Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]
Bicester Village, the designer outlet shopping centre, is launching a humourous new online campaign sending up impossibly perfect menswear advertising and style films. The comical online film, created by Just So, features an immaculately groomed individual who describes himself as “a sculptor, a filmmaker and more”. We meet him in his “enormous studio” as he […]
Ted Baker has reaped the rewards of an investment in mobile after seeing a 63.6 per cent surge in ecommerce sales to £22.9m year-on-year. The fashion brand revamped its web offering to offer easier navigation and mobile optimisation, a move it credited for the sales hike in the 28 weeks ended 15 August. Overall, Ted […]