Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer.   Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]

Adimo’s Richie Kelly on why marketers need a shoppable World Cup

Adimo’s Richie Kelly on why marketers need a shoppable World Cup

It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]

The most beautiful goal of the year

The most beautiful goal of the year

FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]

Top FIFA sponsors pen open letter to executive committee

Top FIFA sponsors pen open letter to executive committee

Fifa sponsors Coca-Cola, AB InBev, , McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]