Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film […]
Albert Bartlett the UK’s leading supplier of fresh potatoes, was established in 1948 and is celebrating its 70th anniversary this year. To celebrate, the company will produce retro looking bags for its fresh Rooster crop available in stores on 1st September. The packaging for the 2kg bags of Albert Bartlett Roosters will have a vintage […]
Young’s Seafood Ltd. announced the appointment of a new media agency, Total Media, the behavioural planning agency, to support the brand’s ambitious three-year growth strategy, which will see it strengthen its position as the UK’s leading fish and seafood business. Total Media’s brief will see them use their deep knowledge of audience behaviour to build […]
Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
Schwartz, one of the UK’s leading herbs and spices expert and champion of quality ingredients and authentic flavour, is refreshing its portfolio with the relaunch of its dry Herbs, Spices and Seasonings ranges with a multi-million-pound 360˚ marketing campaign. The campaign will launch the fresh new look and feel product, inspired by consumer demand with […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
General Mills, the owner of some of the UK’s best loved food brands, including Nature Valley, Häagen-Dazs and Petits-Filous, has announced the appointment of Mark Brown as its Marketing Director for northern Europe. The appointment comes as former Marketing Director, Richard Williams, moves to France to take up a position of Business Unit Director for […]
Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]