The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
Veloforte, the multi award-winning, 100% natural endurance nutrition brand, has appointed Fusion Media to handle their PR brief for the UK market. Fusion Media‘s PR brief focuses on engaging specialist, consumer and lifestyle media with the brand as they target the growing audience of cyclists and active sports in the UK. Founded in 2016, Veloforte […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family-owned brand in Britain. Mighty Oats […]
Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]
Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
As from January 25th, a traveler from the future shows up in the new TV and web campaign Just Eat, imagined by Buzzman and orchestrated by the media agency ROIK. Thanks to two films directed by Jean-Baptiste Saurel, a group of roommates and a classic family meet a new guy: Max. He is a […]