Ushering in a new era for John Lobb
Ushering in a new era for John Lobb
How Shoe Zone took its offline business online seamlessly during Covid-19
Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab
Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]
Reebok and JJ Watt launch ‘Made of Many’ campaign via Iris
Reebok and NFL star JJ Watt are embracing negativity and set-backs in this new campaign, to celebrate the third iteration of the JJ Watt Reebok sneaker. In this 60” spot, we see JJ Watt faced with the many set-backs he has endured over his career – from the uproar from Texan fans when he was […]
Dune London chooses Hatched as their UX and website design agency
Fashion footwear and accessories specialist Dune London announced the appointment of Hatched as their UX and website design agency after a review run through Creativebrief. The Dune London business is a UK high street success story, growing from a 20-square-metre concession in a fashion store on Oxford Street in 1992, to a global business with […]
Coley Porter Bell creates new brand identity for Call It Spring by Aldo
Award-winning global brand and design agency Coley Porter Bell has created a new brand identity for Canadian fashion footwear and accessories brand Call It Spring by Aldo. The brand needed to connect better with its customers, regain its youthful edge and be evolved for the digital age. Call It Spring is Aldo’s less expensive, more […]
Yard NYC develops new branding concept and marketing campaign for Schutz
Schutz, one of Brazil’s largest footwear labels, has launched their new branding concept and “BECAUSE” marketing campaign, created in partnership with Yard NYC. With the upcoming opening of the brand’s largest pop-up shop to date in the heart of New York City, the campaign is designed to launch Schutz’s first major marketing push in the US […]
Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event
Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]