The Dune London business is a UK high street success story, growing from a 20-square-metre concession in a fashion store on Oxford Street in 1992, to a global business with over 100 standalone stores, over 200 concessions in major global department stores and franchise/wholesale partnerships in 18 countries around the world. Plus, online orders are delivered to over 140 different countries.
Hatched has been engaged to build on this success and develop the brand’s website to help Dune London continue to grow globally and bring a richer and more emotive experience to digital shoppers.
Commenting on the appointment, Rob Silsbury of Dune London said: “Our aim is simple – consistently exceed expectations for design, quality, value, experience and service. It’s how we’ve developed into a major footwear and accessories brand.”
Sarah Woodbridge of Dune London added: “We’re delighted to have appointed Hatched as our UX and website design agency. We are an emotive brand and this will be a primary focus within the redesign. We have big ambitions in growing our business, and reworking our website is key in delivering a best in class shopping experience for our customers.”
Andrew Pittendreigh, Co-Founder and Managing Director of Hatched, said: “Dune London is a huge name in British retail and we’re relishing the opportunity to bring customers closer to the brand. We’re looking forward to delivering a redesign as strong as the products Dune London is known for.”
There is no incumbent and the project will launch in 2019.