London-based independent creative agency Mr. President has partnered with BetVictor, one of Europe’s leading online gambling companies, to develop an ad campaign starring the operator’s new brand ambassador, King of the Jungle and football managing legend Harry Redknapp. To share the new partnership, Mr. President tapped into Harry’s known penchant for giving his own brand […]
GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – […]
Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch. The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands. Edit was formed in mid-2018 following the merger […]
Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’. Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the […]
Creative agency Recipe has created new work in its long-running ‘suspense’ campaign for to support the launch of 888casino’s new platform which offers hundreds of new games and a faster, more reliable experience to players. The new site is powered by a brand new gaming platform and web application with a mobile-first approach to the […]
Recipe has created a new campaign for multinational online sports gambling company, 888sport. The campaign is a follow-on from the successful ‘Take ‘Em On!’ global campaign that launched in 2016 and encouraged audiences to feel they’re not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers […]
Loto is a gambling game, created to change the life of Chileans and help them have a better lifestyle: a bigger house, an incredible car or a boat why not. Now in a new campaign by Y&R Santiago, the nation is reminded that they are all millionaires and that life is full of luxuries that […]