OLIVER has bolstered its creative offering with the arrival of new global chief creative officer, Rod Sobral. He will be responsible for the agency’s creative output across global clients. Rod will report to Simon Martin, founder and CEO of OLIVER, and will oversee all of the agency’s global brands, including Unilever. He has been tasked […]
Eight in 10 companies experienced trademark infringement in 2018, up from 74% in 2017. This is according to the latest research from CompuMark, the industry leader in trademark research and protection. Forty percent of respondents said they had experienced 1-10 cases of infringement, while 22% experienced 11-20. While the top three consequences of trademark infringement […]
Ahmad Tea, the global tea company has appointed Southpaw as their creative digital agency. The agency, which won the account following a competitive pitch process, will provide social strategy, content creation and distribution for Ahmad Tea across more than 80 markets around the world. Its first work for Ahmad Tea will break in March 2019 […]
As Global Head of Corporate Communications, Petra Strobl will be responsible for the worldwide corporate communications of the Serviceplan Group at the company’s headquarters in Munich. Together with the team in Munich, Hamburg and London, Strobl manages the communication and PR of the agency group and its brands Serviceplan, Mediaplus, Facit, Plan.Net, Solutions and Consulting […]
HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]
Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]
Counterfeiters are capitalising on Christmas; this is according to new research by MarkMonitor, the world leader in enterprise brand protection. One in three (30%) consumers has inadvertently bought a fake product, with 68% of the counterfeit items being bought as Christmas presents. The fear of fakes and online fraud are ever-present, especially over the festive […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and LATAM and take on 11 new ones, including Canada, UK and USA. Lactalis is […]