Former BBC weatherman Michael Fish kicks up a storm with some fishy predictions for 2016 in a video released today. Fish tackles trend forecasting for the year ahead – confidently predicting that goose GIFs will be ‘huge’ next year, that beards are over and that ‘bald’ is the hot new hipster hair trend for 2016. The famous BBC […]
TyC Sports is the leading sports channel in Argentina and keeps strengthening its bond with fanatics in a country that breaths football with fun and popular campaigns created by Mercado McCann. In its latest TV Spot we see a group of friends of a neighborhood football club telling a joke about one of them. They […]
Ambuja Cement has put forward the benefits of its strong cement with a spot showing the destructive (if accidental) tendencies of former WWE wrestler The Great Khali. The slot, which mustered over half a million views in the space of three days, mostly in India, shows the colossal grappler’s everyday struggles as he smashes through […]
Bonds and Clemenger BBDO Melbourne are launching a new campaign called ‘The Boys’ for Bonds’ male undies range via a series of online films. Unfortunately, the average Aussie male doesn’t think about underwear very often. In marketing terms, it’s a low involvement category. Instead, they happily wear jocks that are old, ill fitting and riddled […]
Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]
http://www.youtube.com/watch?v=_zyktVW5kEc Enterprise Rent-A-Car has launched a new campaign to generate awareness and educate drivers on – dull and boring – Rental Reimbursement coverage. Front and centre of the activity is the ‘My 13 Days’ ad, which sees a father who didn’t have Rental Reimbursement coverage forced to drive his daughter pink car. Developed by OMD […]
LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones. Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly. HTC users receive a “Tired of charging your HTC One?” message, followed by […]
http://www.youtube.com/watch?v=4bvjQAp0q_8 Nothing says man like the scent of Old Spice. And to that effect, Old Spice have unveiled a new integrated campaign that employs the services of Milind Soman and humour to launch its line of Old Spice Deodorants. Created by Wieden+Kennedy Delhi, the Smell Mantastic campaign revolves around a tongue-in-cheek view of what it […]
Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]
Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here.” People all over Europe were nonplussed by the lack of tact shown by The Brits. But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red. They launched a […]