Clemenger BBDO Launches Ballsy New Bonds Campaign

Clemenger BBDO Launches Ballsy New Bonds Campaign

Bonds and Clemenger BBDO Melbourne are launching a new campaign called ‘The Boys’ for Bonds’ male undies range via a series of online films. Unfortunately, the average Aussie male doesn’t think about underwear very often. In marketing terms, it’s a low involvement category. Instead, they happily wear jocks that are old, ill fitting and riddled […]

Mortifying Mother Walks In for Droga5’s New Clearasil Spot

Mortifying Mother Walks In for Droga5’s New Clearasil Spot

Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]

Nokia unveils new cat-ty tweet after discovery cat’s paws unlock the iPhone 5s

Nokia unveils new cat-ty tweet after discovery cat’s paws unlock the iPhone 5s

Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]

Brilliant Award-Winning Romanian Tourism Campaign

Brilliant Award-Winning Romanian Tourism Campaign

Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here.” People all over Europe were nonplussed by the lack of tact shown by The Brits. But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red. They launched a […]