Places on the coveted creative programme School of Thought are being funded by five leading Leeds agencies Global full-service agency, IMA, is leading the charge to improve social mobility and increase opportunities for the next generation of creative talent. The agency is supporting School of Thought – the creative course for competitive, fearless thinkers in […]
IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to […]
IMA Launches Global Ad Campaign Highlighting the Demand for Certified Accounting Professionals
Home electricals specialist, Hisense has unveiled its ‘Showtime’ marketing campaign, celebrating its portfolio of kitchen products, including refrigeration, hobs, hoods and ovens. The Showtime concept was created by Leeds-based agency IMA and provides an underlying narrative for the brand’s food prep arm, which was initially launched in 2018. “In making dinnertime showtime, we’re unleashing the […]
The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]
IMA, the world’s first ever full-service influencer marketing agency, is proud to welcome Cedric Brunings as its new Head of Global Partnerships. Brunings will focus on developing global business partnerships, supporting the strategic growth of IMA and helping clients to achieve their business objectives. His role will encompass manifesting strategic commercial opportunities whilst simultaneously driving […]
A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers […]
April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]
UM Studios launches ‘The Green Gallery Green Screen’ ad blocker for the Flower Council of Holland, in collaboration with IMA (Influencer Marketing Agency) and Superhero Cheesecake. The Green Gallery Green Screen ad blocker is developed for the Dutch, German, UK and French markets, created to increase top-of-mind awareness for flowers and plants amongst European consumers. […]
When the Indianapolis Museum of Art (IMA) refocused its mission to emphasize “impacting lives through exceptional experiences with art and nature,” it hired Young & Laramore to re-evaluate their overall brand strategy and help it determine how to best reflect and communicate this new mission to the museum’s core audience, as well as a broader […]