A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster. Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge […]
Scarecrow Communications and Gromax Agri Equipment Limited (formerly known as Mahindra Gujarat Tractor Ltd.) have launched a new tractor brand – Trakstar in the 30-50 HP category to transform the lives of Indian farmers. Most Indian farmers still rely on traditional methods to prepare and harvest their fields. They are eager to accept technology and […]
Business Standard has appointed Scarecrow Communications as its AOR, and undertaken a brand repositioning campaign. The new positioning, created by Scarecrow, is ‘Insight Out’ that replaces ‘Know More. No Less’. The creative route that encapsulates this, features a character – Jay, who gives his take on various issues related to the business-scape and other current […]
Creativeland Asia, one of India’s largest and most sought after independent agency, announced the appointment of Souvik Datta as Executive Creative Director. Based in Delhi, Souvik will spearhead the Creative leadership for Delhi-NCR. On the recent appointment, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “We have been looking for good creative leadership in Delhi-NCR […]
August 15, 2017 is the 70th anniversary of the partition of British India, and the creation of India and Pakistan as two independent countries. To mark this momentous event, director Ram Madhvani and Equinox Films/Great Guns, showcase a short film for India Today that shines a light on Sir Cyril Radcliffe – the man responsible […]
Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]
Brand Street India, a leading integrated marketing agency continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Mr. Sreeram Bhaskar, who will be responsible for spearheading growth of […]
Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]
A decade after having set up and run what has become one of the largest and most successful independent communications company in India, Creativeland Asia’s Founder & Creative Chairman, Sajan Raj Kurup has announced a strategic move to evolve Creativeland from a communications company into a complete creative eco-system by investing in creating a group that […]
Creativeland Asia, one of the largest and most successful independent communications company in India, wins creative duties for Havmor Ice Cream, the second largest organised ice cream player in the country. The account was won following a multi-agency pitch, adding another legacy brand to Creativeland’s illustrious list of clientele. On working with Creativeland Asia, Chaitanya […]