Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company and India’s largest digital agency, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy. On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, […]
Metropolis, one of the leading diagnostics companies in India, by revenue, successfully concluded their #MyHealthMyUmbrella online campaign recently with 1.7 Million impressions. The campaign was executed end-to-end by VURoll, India’s first multi-channel, DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare […]
In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]
There are over 10 million weddings in India every year. Increasing by 30% year on year and a lot of gifting happens during this season. The Womb, a premium advertising and innovations agency, identified this as an opportunity to position Saregama Carvaan as the perfect gift. It was important that the brand identified an existing gifting moment, rather […]
Kapil Tammal joins Scarecrow M&C Saatchi as Executive Creative Director and Creative Head. A BFA graduate from J.J. Institute of Applied Arts, Kapil Tammal has over 17 years of experience in advertising. He started his career with Concept Communication in 2001 before moving to Triton Communications and Umbrella Design. He has also worked with McCann Erickson for more […]
Dollar, one of the leading Indian brands in the hosiery sector has chosen a leading integrated marketing agency Brand Street for commencing its retail advertising campaigns in India. The agency is spearheading the brand’s retail marketing activities to deliver high impact execution across major towns and cities of India. Dollar currently offers a variety of […]
Ogilvy is proud to announce that Piyush Pandey, Chairman of India, has been appointed as the agency’s next Chief Creative Officer, Worldwide effective January 1, 2019. In addition, Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative […]
India’s largest truck manufacturer, TATA Motors, has ensured that the country’s economy moves forward by equipping every trucker to stand on his feet. They are now doing the same thing with Indian sports: ensuring that the country’s sporting story moves forward by nurturing people who will make our country proud on a global stage. […]
Havas Group in India has boosted its leadership strength with the appointment of Bobby Pawar as Chairman & Chief Creative Officer of Havas Group India. Pawar moves from Publicis India where he was Managing Director and Chief Creative Officer for South Asia. With the creation of the new role, Pawar will lead the strategic vision […]
Men’s ethnic wear brand Manyavar, released a new ad – “Naye Rishtey, Naye Vaade – Hamesha” (New relationships, new promises – always) – taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another ‘yaar ki shaadi’ (friend’s wedding). Dressed in a […]