Aspire Cerebro, a leading independent healthcare brand strategy and creative agency with offices in India and Canada, announced the appointment of Sanjeev Chopra as its Chief Executive Officer. He is the first person to take-up this newly created position in the company. Sanjeev has been associated with the Healthcare Industry for more than 24 years […]
The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]
Rediffusion has announced the elevation of Rahul Jauhari and Navonil Chatterjee as Joint Presidents. With over 21 yearsof experience in building brands, Rahul has worked across categories ranging from Telecom to Automobiles, Personal Care, Banking & Insurance, Financial Products, Skin Care & Hair Care, Real Estate, Confectionery, Household products, Corporate Brands & more. He began […]
In a significant move in the advertising world, Rediffusion founders Arun Nanda & Ajit Balakrishan have bought back the 40% shares held in their company by Y&R and Dentsu. In a joint statement, the founders said: “45 years back, we started Rediffusion with the vision of creating a passionate and bold agency that would take […]
Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]
Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held on July 26. Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association. Other members […]
Excitel Broadband Private Limited, India’s fastest growing wireline broadband brand has picked Creativeland Asia as their creative partner. As part of the mandate, Creativeland Asia will be responsible for creative communication strategy, planning and execution for the Excitel brand. On appointing Creativeland Asia, Mr. Vivek Raina, CEO Excitel Broadband said, “Innovation and unique business model […]
 MissMalini Entertainment, a leading platform for celebrity, fashion and lifestyle entertainment and a trendsetter in Indian digital media launched its first ever web series called ‘The Girl Tribe’ on June 13th. The 12-episode series is an extension of “Malini’s Girl Tribeâ€, a Facebook community where women of all ages from college girls to global […]
Fruitbowl Digital has partnered with The Vidyalankar Group in a year-long mandate that includes the building the brand’s digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital. The agency has been tasked with the entire spread of digital communication, including a remodel of the […]
Baaash Digital, the digital communication and social content division of Creativeland Asia Group has recently won the digital marketing and social media mandate of Pepsodent, one of the world’s leading oral care brand. The account was won following a multi-agency pitch. Baaash Digital will create deeply engaging digital and social experiences to drive unprecedented engagement […]