April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]
Buzzoole, an end-to-end influencer marketing platform has been included in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, the world’s leading research and advisory company. Gartner has selected and reported on ten Representative Vendors: nine are vendors with North American headquarters, while Buzzoole is the only vendor with European headquarters named in the […]
Global entertainment agency PMK•BNC has appointed Naomi Ticehurst as head of influencer marketing in the UK. Ticehurst will be responsible for the strategic influencer framework for the agency’s UK, European and global clients such as American Express, Unilever and Diageo. She will drive thought leadership across the business and cultivate influencer relationships and access for […]
Influencer marketing platform Buzzoole announced the appointment of Damian Gillman as Head of Business Development and Sarah Whitfield (née Gavin) as Marketing Director. Gillman brings to Buzzoole more than 17 years of experience across the media and content space and joins from MEC Wavemaker where he was Head of Content Partnerships. Whitfield was most recently VP […]
The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]
Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey. A survey of 2,000 people across the UK on behalf of the prize promotions agency Prizeology looked at influencer marketing on social media platforms […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
Starting 2018 with a bang, leading influencer marketing agency Influencer Matchmaker has just confirmed the addition of multi-talented influencer Sug-Sean Webster to its stable of online talent. Sug-Sean has collaborated with the likes of Topman and Dolce & Gabbana, and has recently featured in a television campaign for NEXT. A multi-talented influencer specialising in fashion, food, […]
Integrated marketing agency, HeyHuman, has kick started an influencer and social media initiative to support Wooga’s hit game, Pearl’s Peril, in the US. The ‘Are you a friend of Pearl?’ campaign will take Pearl’s Peril beyond its traditional audience of women aged 45 plus to a younger demographic, which research revealed as an untapped […]
Havas has bolstered its influencer offering with the launch of a dedicated team of experts within Socialyse, the network’s social media division. Socialyse Influence has been created in response to the growing demand for influence-led social media campaigns, which have generated a 300% increase in billings for Socialyse so far in 2017 compared to the […]