Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]
Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]
London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]
Billion Dollar Boy, the global influencer marketing agency, has hired Kathy Dover, formerly a client at Maybelline and Garnier as well as Head of Account Management at VCCP Blue, as its first-ever Director of Client services. On the back of impressive growth in 2018, Billion Dollar Boy has initiated an ambitious scale-up plan, which is […]
RepHike is a young company, based in Buffalo, New York, that helps brands find their ideal micro-influencers and manage campaign collaborations. The world of online micro-influencers is a pretty new one, but already the market is saturated with many players who look and sound the same. BTL Brands, a start-up focused design studio based in […]
CULT welcomes Lauren Smeets as its new Talent Strategist. Smeets joins the agency from millennial e-commerce platform, Student High Street where she held the role as Influencer Manager, here she developed and executed strategy, managed relationships between influencers and brands and monitored and analysed influencer engagement across social media. Before joining this ‘destination platform’, Smeets […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that […]
IMA, the world’s first ever full-service influencer marketing agency, is proud to welcome Cedric Brunings as its new Head of Global Partnerships. Brunings will focus on developing global business partnerships, supporting the strategic growth of IMA and helping clients to achieve their business objectives. His role will encompass manifesting strategic commercial opportunities whilst simultaneously driving […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]