INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

Kia taps Robert De Niro to launch new Niro family

Kia taps Robert De Niro to launch new Niro family

Kia Motors launched a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro. The campaign has been developed by INNOCEAN Worldwide Europe Europe under the leadership of Gabriel Mattar (European Chief Creative Officer) and Ricardo Wolff (Executive Creative Director). “It’s our first campaign for Kia […]

INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

INNOCEAN Worldwide Americas launched two new, first-to-market online tools for Genesis Motor America, to make the luxury car shopping experience easier and also more fun. In conjunction with the launch of the new Genesis G70 — INNOCEAN redesigned the Genesis.com website and took the best gaming technologies and the fastest-growing tool on a social media […]

INNOCEAN’s online ad for Hyundai India reaches 210 Million views

INNOCEAN’s online ad for Hyundai India reaches 210 Million views

 On August 14, INNOCEAN Worldwide India (IWI) announced that an episode of “Celebrating 20 Years of Brilliant Moments with Hyundai,” a campaign that commemorates the 20th anniversary of Hyundai Motor India (HMI), exceeded 210 million views on YouTube. This video called “Father and Son”, set several new records since its release on YouTube. In particular, […]

INNOCEAN Worldwide Pledges with Free The Bid

INNOCEAN Worldwide Pledges with Free The Bid

INNOCEAN Worldwide announced that it is pledging with “Free The Bid,” as part of a greater agency initiative to promote diversity among the creative team, deliver a more inclusive agency narrative, and fight gender bias across the industry. The agency greatly admires Free The Bid’s commitment to a growing and maintaining a broad network of […]

Hyundai surprises drivers with emotional meeting in Super Bowl LII ad by INNOCEAN Worldwide

Hyundai surprises drivers with emotional meeting in Super Bowl LII ad by INNOCEAN Worldwide

 For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal […]

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood in new campaign with Oath

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood in new campaign with Oath

Kia Motors, Havas Media, Innocean Worldwide and media technology company Oath announce a new campaign designed to showcase important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. Working with Havas Media and Innocean Worldwide, Oath has created a multichannel video, editorial and branded […]

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]