The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]

McDonald’s Launches TrackMyMacca’s

McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]

Best Pizza Box Team Launches Innovative Pizza Box

After securing patent rights in 8 European countries and a Notice of Allowance for its US patent, Windshield Marketing revealed a breakthrough pizza box design to the World today. The new pizza box, called “ZABOXTM” was publicized through a new website and a series of interactive YouTube video commercials that begin today. The website, www.bestpizzabox.com, […]

It’s FAB season again!

It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]

Strongbow bottles to get digital

Strongbow are proposing to launch the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow trigger unexpected actions on-premise in bars and at special events. The bottle caps trigger a RFID signal as they are opened, which is in turn picked up by scanners and translated into real-world […]

Bar Louie Launches “Buy a Drink” App

Bar Louie Launches “Buy a Drink” App

Bar Louie has partnered with Seattle startup graZie Mobile to revolutionize virtual gift giving. They have developed a mobile app that allows Facebook users to send, receive and request Bar Louie drinks from their Facebook friends. How many times have you heard the familiar phrase, “the next round is on me,” says Bar Louie, CEO […]

Blair’s Sauces & Snacks Introduces The World’s Hottest Snowboard

Blair’s Sauces & Snacks Introduces The World’s Hottest Snowboard

Known for the Hottest Food Products Worldwide, Blair’s Teams With Japanese Powerhouse Brand Yonex for New Snowboard Model in 2013   Blair’s Sauces & Snacks’ position in the fiery foods marketplace is well established, both domestically and abroad. When you take a look at the brand’s popularity in Europe, Australia, and Japan, it has consistently earned […]

Can 40 Digital Data Strategists play themselves to Data Wisdom?

Can 40 Digital Data Strategists play themselves to Data Wisdom?

This is the question facing a group of students at Hyper Island, the creative and digital school of higher learning. As part of their learning module in the new program Digital Data Strategist, the students are tasked with creating online games about themselves. The students are to learn about gaming and success factors in game […]

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