It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]
The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day
The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/2492351_LikeAGirl_2.5_YouTube_Main_Edit_PGAL6291000H_MP4.mp4[/KGVID] Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world and […]
For International Women’s Day, which took place March 8, communications agency adam&eveDDB changed its name and logo to ‘eve&adamDDB’. The temporary modification, which will last for a few days, is a symbolic gesture to put women first and to honor them for the yearly affair.