- Duda has over 20 years’ experience in UX roles, with particular expertise in user-centred product development and user research
- She is an accomplished researcher in the field of UX, across culture, technology and psychology
- Will lead agency’s user experience offering
VERJ, LAB Group’s behavioural science specialist agency, has appointed Sabrina Duda to the newly created role of Head of User Experience following its launch last month. Duda joins from global digital agency Valtech, where she was Senior User Experience Consultant working on client’s projects including the NHS. In her new role at VERJ, Duda will lead the agency’s user […]
- Move follows LAB Group’s recent launch of two specialist agency brands, Riverr and VERJ
- Webb will be responsible for innovation and digital services across all four LAB Group agencies, with a particular focus on digital agency Riverr
LAB Group has appointed Matt Webb to the newly created role of Group Head of Digital, following its recent launch of two specialist agency brands, Riverr and VERJ. Webb joins from global digital agency Valtech, where he was Chief Technology Officer – Europe, overseeing major client initiatives and building its connected experience offering. In his new role at […]
- Promotion follows LAB Group’s recent acquisition of Studio BLUP, the elevation of the LAB brand to group-level and the launch of two specialist agency brands, VERJ and Riverr
- Kane was previously Marketing Manager at LAB Group agency Reflect Digital
LAB Group has promoted Gemma Kane to the newly-created role of Group Marketing Manager following a period of significant growth within the business. Kane spent nearly two-and-a-half years in the client services and marketing teams at digital agency Reflect Digital, which was acquired by LAB Group in September 2019. Following the recent acquisition of Studio BLUP, the elevation […]
- Group elevates LAB brand to group-level, and establishes specialist agencies Riverr and VERJ
- The specialist brands will sit alongside Studio BLUP and Reflect Digital
LAB Group has announced the launch of two new specialist agency brands, Riverr and VERJ, as it elevates its existing LAB agency brand to group-level in order to offer a single point of entry for clients. As LAB Group continues to grow, and diversify its client offering, it has identified the need to develop and nurture specialist agencies, allowing […]
LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.
Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign. The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]
Study uses LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used
by customers in order to better understand their feelings and beliefs
People are excited to return to the office following the lifting of lockdown restrictions, according to new research by digital agency LAB, part of the LAB Group. The findings are part of a study using LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better […]
- Agency group receives grant after application process
- Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services
Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the formation of a new group structure and the acquisition of digital marketing agency Reflect Digital. Reflect Digital is the first agency to be acquired by the new […]
