LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.

LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign.  The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]

People more excited about being allowed back into the office than payday post-lockdown, according to LAB research

Study uses LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better understand their feelings and beliefs

People more excited about being allowed back into the office than payday post-lockdown, according to LAB research

People are excited to return to the office following the lifting of lockdown restrictions, according to new research by digital agency LAB, part of the LAB Group. The findings are part of a study using LAB’s new Comparative Linguistic Analysis offering, which examines sentiment, topics, words and phrases of relevance used by customers in order to better […]

LAB Group awarded Innovate UK grant for digital vulnerability research

- Agency group receives grant after application process - Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services

LAB Group awarded Innovate UK grant for digital vulnerability research

Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]

LAB forms LAB Group with acquisition of Reflect Digital

LAB forms LAB Group with acquisition of Reflect Digital

LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the formation of a new group structure and the acquisition of digital marketing agency Reflect Digital. Reflect Digital is the first agency to be acquired by the new […]