Electric Theatre Collective gets in on the all-important message from Levi’s to “Use Your Vote,” providing VFX and colour for the multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. Created by FCB West, the integrated campaign features people from around the world unified by […]
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
LEVI’S® 501® Day celebrated the anniversary of the original blue jean – which came to be 145 years ago, on May 20th, 1873. For 2018’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand. The month of May has been a social celebration […]
Free The Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities by asking agencies to include a woman director on every triple-bid project, production companies to sign more woman directors, and marketers to seek one woman’s bid on each of their commercial productions. Free The Bid is making a dramatic […]
Wieden & Kennedy has announced that it has split with client Levi Strauss & Co after four years. According to a statement from Wieden & Kennedy, the decision to part ways was mutual. Levi’s did not respond to requests for comment on whether it was looking for another agency to work with. Wieden & Kennedy […]
Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]
http://www.youtube.com/watch?v=nMi9swYqbN4 As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera […]