Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute advert featuring four of the Gogglebox families, talking about […]
Customer agency LIDA, part of the M&C Saatchi Group, has named Jonathan Goodman as CEO, as it looks to the next stage of its evolution. LIDA veteran Goodman joined the agency in 2010, and was made Managing Director in 2014, when it earned the title of Campaign Agency of the Year. In 2016, he became […]
LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent […]
LIDA has been appointed by The Football Association to develop a new youth initiative, which is due to launch in January 2019. LIDA will be working closely with The FA to create a strategic vision for a Digital Youth Reward and Recognition programme that seeks to inspire a lifelong journey in football and with The […]
LIDA has appointed one of London’s leading creative stars, Ben Golik, as the agency’s new Chief Creative Officer. Ben joins LIDA from Rapp where he was Group Executive Creative Director, working on a range of award-winning campaigns for brands such as PayPal, Virgin Media and Heist. Prior to Rapp, Ben spent 10 years at Kitcatt […]
The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]
National pet charity, Blue Cross, is celebrating its 120th anniversary in 2017 and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need. The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA and breaking on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]