The majority of affluent consumers don’t yet follow luxury brands on social.
Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands.
The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences
Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
Independent creative agency Leagas Delaney has unveiled its new digital campaign for Patek Philippe – ‘Rituals of My Life’ which launched today across eighteen markets, to celebrate the launch of the Manufacture’s latest timepieces for their iconic Ladies’ Twenty~4 collection. The creative campaign’s core premise centres on elegantly showcasing the precious, personal moments that punctuate a modern […]
New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world
New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future. Surveying 1,000 UK consumers on their shopping behaviour and desires in […]
Pearlfisher has created a new brand identity, packaging design and luxury experience in partnership with award-winning jewelry design brand, Tohum. Verda Alaton launched Tohum 10 years ago to express her love for simplest forms of beauty. Born of her passion for nature and culture, and inspired by her travels across continents, Tohum is a distinctly […]
Hirsh London, the Mayfair luxury jewellery house, has launched a new brand identity ahead of its 40th anniversary in 2020, created by Williams Murray Hamm (WMH). Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company […]
Leading hotel group, IHG (InterContinental Hotels Group), has selected DeVries Global as global communications AOR for its luxury and boutique brands: Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants (outside of the Americas) and Hotel Indigo. DeVries has been tasked with raising awareness of IHG’s luxury credentials, winning hearts with innovative consumer activations and driving first-choice preference for […]
The famous Badrutt’s Palace Hotel in St Moritz has appointed Archant Dialogue as its content agency to create and deliver luxury lifestyle content and engage and inspire its sophisticated audience. This will be achieved through a redesign of the hotel’s Tower Revue magazine, and Dialogue will also launch a new Tower Revue online magazine website and Instagram channel in […]
London agency FormRoom drew on the very best in service, function and interior trends within the food and beverage industry to create luxury European restaurant, Kailo. “It’s an exciting landscape, where hospitality brands are emerging as the next generation of true powerhouses, capturing consumer’s attention in a way usually only reserved for fashion, beauty and […]
WRG, a division of The Creative Engagement Group (TCEG), has created a new campaign concept and toolkit for CitySuites, the luxury serviced apartments provider, which will guide the business’s communications across print, digital and activations throughout 2019. CitySuites, based in the heart of Manchester, is a new concept in the luxury serviced apartment market offering […]
Modern day surrealist, Quentin Jones, in partnership with Vouge, completes captivating new fashion film celebrating the new era of Rome’s St Regis Hotel, with post-production by Big Buoy. Rome. The Eternal City. Home to Italy’s most prestigious fashion houses and a cultural hub for aesthetics and beauty. The St Regis Hotel, complete with Belle Epoque […]