Together Korsten and Bonner will elevate the creative profile of Wunderman Thompson globally
Wunderman Thompson, a WPP company announced today that it has appointed Bas Korsten and Daniel Bonner as Global Chief Creative Officers. Korsten and Bonner will lead the global creative community and together they will focus on raising the standard of Wunderman Thompson’s work while harnessing the full breadth of the agency’s capabilities. Bas will continue to […]
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]
• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS
• Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months
• Illegal Blood Bank opens on Saturday 23rd November in secret London location
LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year. UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]
Great Guns partners with Opening Ceremony’s Carol Lim to launch an immense artistic undertaking which includes interpretive dance, surrealist art, and an exhibition in Shanghai
Japanese beauty brand SK-II is showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™. Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic […]
Farrow & Ball has appointed BMB London as its new creative agency partner, after a competitive pitch against two rival agencies. BMB will work on the brands integrated business across a range of projects including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social. The partnership between the agency […]
‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME
- Christmas ads are the winners overall-
While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]
New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors
Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]
In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]
Sony Interactive Entertainment debut its latest spot for PlayStation®4 Pro, “Feel the Power of Pro.” The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games. The “Feel the Power of Pro” film brings to life the overwhelming emotions you can experience when you […]
This year’s Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. Christmas research conducted for Boots says that this year people want to give fewer, better gifts and […]
