Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology launches to show that radio is the medium that advertisers should look to for the future. The campaign will also be on social media and on industry news websites and ends with the call to […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]
Independent investment management firm Invesco has revealed a major new EMEA brand campaign. The push was created in partnership with customer agency LIDA, part of M&C Saatchi Group. “Times Change” sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the […]
With 18 months to go before the opening of its Grand Central Tower in Birmingham, BLOC Hotels announces a strategic and creative partnership with Start Design Consultancy to create a market-leading brand development programme. As brand consultancy partners, Start Design will work closely with the premium, short-stay hotel chain to redefine the hotel experience for a new […]
TripAdvisor, the world’s largest travel guidance platform, announced that Mother, an independent creative company with offices in London, New York, Los Angeles, and Shanghai, will be the brand’s new global creative agency of record. The business will be led out of its New York office. “In a world where divisions continue to grow among us, […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Mark Davis is someone who has been shining bright in the design word for over 12-years now. Mark co-founded independent integrated creative agency me&dave, with his university friend Rob Willmott in 2007. Today me&dave […]
Hirsh London, the Mayfair luxury jewellery house, has launched a new brand identity ahead of its 40th anniversary in 2020, created by Williams Murray Hamm (WMH). Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company […]
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. The Göteborg Film Festival think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A […]
The 30 second ad is the first national campaign for award-winning in-home care provider, Home Instead Senior Care and tells the touching story of Stanley; whilst offering a glimpse into a decision and process that many people may face at some point in their life. We learn that Stanley, recently widowed, is facing the prospect […]
Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger […]