Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]
Samsung has made history with the world’s first vertical stage gig performed by Mabel at the grand opening of Samsung KX – London’s new destination to experience the latest in culture and innovation, powered by Samsung technology. Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the […]
Every piece of clothing has a story, and just like one’s memories, each item should be shown importance by keeping them shining anew. Procter & Gamble’s Ariel Instashine, the world’s 1st powder detergent with power boosters, launched the first-ever Laundry Musical — “When I Shine With You,” starring globally acclaimed artist and Filipino icon, Lea […]
Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing […]
Creating a compelling narrative, visual identity and brand world, BrandOpus have partnered with Punch, who manage a portfolio of 1300+ pubs in the UK. To coincide with an ambitious strategic vision whilst maintaining a link to its roots in the traditional world of pubs, Punch briefed us to reframe and reposition the brand and create […]
HARIBO Germany is launching a series of three new ads for Goldbears, Color-Rado and Phantasia confectionary, created by Quiet Storm. The first executions ‘Farmer’ and ‘Library’ launch on September the 2nd, to be followed by a third spot later this year. This is the latest instalment since the successful launch of the new Kids Voices […]
Remember A Charity, a consortium of over 200 charities including NSPCC, WWF and many others, has developed a tongue-in-cheek comedic play on classic television from the 1970s. The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to […]
In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those […]
Londoners have been getting free advice from top experts on how to get ‘gut healthy’ with a free pop-up gut health clinic. Held on Monday September 2, the event featured Chuckling Goat founder and gut health expert, Shann Jones, giving one-on-one consultations with members of the public. There was also the opportunity to sample Chuckling […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
