Almost Friday Media teams up with Barrett Hofherr to launch Friday Beers in New York

Almost Friday Media teams up with Barrett Hofherr to launch Friday Beers in New York

Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island. A media platform, production company, and lifestyle brand, […]

Hours of sleep turn into products, trips, and even cash in rewards program for drivers

Hours of sleep turn into products, trips, and even cash in rewards program for drivers

Initiative is designed to promote safer roads and better health for professionals who drive for a living In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country’s biggest rewards program – to create an initiative to monitor truck drivers’ hours of rest along shipping routes nationwide […]

WEDDING CRASHERS: Direct Line launches national drink driving awareness campaign

WEDDING CRASHERS: Direct Line launches national drink driving awareness campaign

A car crashes into a giant wedding cake outside Blenheim Palace, as Direct Line raises awareness of wedding guests drink driving Direct Line has launched a stunning new creative, with a car crashing into a giant wedding cake outside the UK’s most Instagrammed wedding venue1 Blenheim Palace, to raise awareness of the risks associated with drink […]

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]

Plenty encourages the nation to clean for each other

Plenty encourages the nation to clean for each other

In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]

London-Based Marketing Consultancy Rival acquires HeyLet’sGo

London-Based Marketing Consultancy Rival acquires HeyLet’sGo

Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]

MICRODOSE VIENNA: VIENNA TOURIST BOARD AND JUNG VON MATT INVITE YOU TO TAKE A TRIP.

MICRODOSE VIENNA: VIENNA TOURIST BOARD AND JUNG VON MATT INVITE YOU TO TAKE A TRIP.

Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective […]

Sprite launches the “The Knocklace Collection”

Sprite launches the “The Knocklace Collection”

As part of the global platform “Heat Happens”, the brand introduces the new campaign with AKQA Casa Sprite, part of The Coca-Cola Company launches the “The Knocklace Collection” in partnership with AKQA Casa. Directly addressing young adults who still live at home, Sprite recognizes the difficulty of finding solitary moments. Given the economic challenges they […]

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