LYNX TEAMS UP WITH RAP SUPERSTAR LIL BABY FOR NEW FINE FRAGRANCE CAMPAIGN

LYNX TEAMS UP WITH RAP SUPERSTAR LIL BABY FOR NEW FINE FRAGRANCE CAMPAIGN

Lynx, the UK’s number one male toiletries brand1, has launched ‘The Fine Fragrance’ campaign, backed by a substantial £15m investment and led with a brand-new TV advert, “Fine Fragrance Mall” featuring award-winning rap artist Lil Baby. Set to the tune of Lil Baby’s smash hit “Drip Too Hard,” the TV spot weaves together anime, gaming, music, […]

Alphabet Pasta: A Mission to Preserve Međimurje Folk Songs

Alphabet Pasta: A Mission to Preserve Međimurje Folk Songs

Annual Day of Popevka to honor culture and language declared for 28th of November  Celebrating the Međimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a […]

CoppaFeel!, the breast cancer awareness charity, has appointed adam&eveDDB to produce a series of work aimed at getting breast cancer and CoppaFeel! on the radars of young people.

CoppaFeel!, the breast cancer awareness charity, has appointed adam&eveDDB to produce a series of work aimed at getting breast cancer and CoppaFeel! on the radars of young people.

Selected without pitch, adam&eveDDB will work with CoppaFeel! on a pro-bono basis to develop campaigns that challenge perceptions and drive relevance of breast cancer in young people, because breast cancer doesn’t discriminate against age. Increasing awareness of the importance of regular checking, the campaigns will support CoppaFeel!’s overall mission to get every 18-24 year old […]

Grey Brazil Creates Anti-Racist Handbags for Zumbi dos Palmares University’s Zero Racism Program

Grey Brazil Creates Anti-Racist Handbags for Zumbi dos Palmares University’s Zero Racism Program

Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for […]

Silver Spoon delivers more moments of baking joy with redesign by Outlaw

Silver Spoon delivers more moments of baking joy with redesign by Outlaw

The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]

ARROZ SUPER’S “EL GRANO EXTRA” UNLEASHES ECUADORIAN’S FRENZY AS THEY SEEK OUT 20 WINNING GRAINS OF RICE

ARROZ SUPER’S “EL GRANO EXTRA” UNLEASHES ECUADORIAN’S FRENZY AS THEY SEEK OUT 20 WINNING GRAINS OF RICE

Grey’s Work for the #1 Ecuadorian Rice Brand Nods to Willy Wonka’s Golden Ticket Experience in a Surround-Sound Competition Arroz Super Extra, the #1 Ecuadorian rice brand and the official rice of international brands such as KFC and American Deli, bets on competitive spirit to distinguish itself among its contenders. The promotional campaign, El Grano […]

Brazilian tennis player from Vila Kadi, Porto Alegre, served the first ceremonial serve at the Miami Open, initiating a new tradition in the tournament

Brazilian tennis player from Vila Kadi, Porto Alegre, served the first ceremonial serve at the Miami Open, initiating a new tradition in the tournament

The initiative by Itaú Unibanco celebrates its 17-year partnership with the tournament; the chosen athlete is Rafael Padilha, a talent from the Rede Tênis Brasil project supported by the bank, who was in Miami to serve the first ball In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated […]

Truist launches new ad campaign “Unstoppable Together”

Truist launches new ad campaign “Unstoppable Together”

Ads depict the brand’s industry differentiator of knowledge + care through creative storytelling Truist unveiled a new campaign, “Unstoppable Together,” highlighting Truist’s unique ability to bring clients both deep financial knowledge coupled with unwavering care, a differentiator in the financial services industry. The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution […]

DesignStudio rebrands international money transfer app Sendwave

DesignStudio rebrands international money transfer app Sendwave

DesignStudio has partnered with parent company Zepz to create a new brand identity for its global remittance brand, Sendwave, that reflects Sendwave’s mission and supports the company in its next phase of growth. Founded in 2014, Sendwave is a digital platform offering money transfers from countries in North America and Europe to those in Africa, […]

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