Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
Nature is “Beesexual”, which means most plants need bees to reproduce. This is why Pornhub announced the launch of its “Bisexual” campaign to help save the dwindling bee population. Under the newly launched channel, users can enjoy “bee porn” or short videos of foraging bees featuring voiceover cameos by well-known adult entertainment stars. Pornhub has […]
Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]
The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]
Indians take great pride in their traditions. Their culture and values are what define them, but rarely do they ever get the opportunity to use a sacred tradition to do so much more. Rice brandIndia Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings […]
International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners. The leading currency exchange and client money solution provider enlisted strategic brand consultancy Brandpie to develop a new name, logo and brand strategy. Brandpie was […]
Smart Energy GB is launching a campaign to demonstrate that the small action of requesting and getting a smart meter today can create big and important changes for tomorrow. Breaking on 12th April, the ‘I Want’ campaign by AMV BBDO, will run across TV, press, radio, Out-of-Home and social channels (YouTube, Facebook, Instagram, and Twitter). […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]