The Yard Creative (TYC) have embarked on a journey with NIKE to formulate a reaction to the shift in attitudes to trainers as a fashion item. With a particular spotlight on the female marketplace and the ‘style editor’ shopper. Working with OFFICE shoes as the test bed for the project due to its strong connection […]
This is a passion project for fashion label Stieglitz, a very outspoken brand with really bright, colourful and bold clothing for confident woman. Since ’88 wanted to make a film about choosing to be the person you want to be. That you have to look further and don’t stop when it gets hard. Filmed on […]
Colgate is exclusively partnering with recycling experts TerraCycle to launch the Colgate Oral Care Recycling Programme, a free nationwide recycling solution for oral care products and packaging in the UK. The Colgate Oral Care Recycling Programme is a new recycling fundraising programme which enables people to recycle any brand of toothbrush, toothpaste tubes and caps, toothbrush […]
ANNA Money has announced its latest product innovation – a debit card that miaows when you spend money. Designed to help business owners keep on top of their spending, the ANNA app will emit a miaow every time the contactless debit card is used from November 1. The miaowing card is the latest innovation […]
smp, the London-headquartered commerce marketing agency, announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui has been appointed Media Buyer, with Febby Mpundu appointed Content Specialist. Following a series of new business successes in the tech sector, the new appointments will bolster smp’s dedicated Amazon team […]
The Home Office launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal abuse […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
In Spain, nearly 30% of drivers have felt fear or anxiety while driving. For 7% of drivers, the fear is so intense that they are incapable of sitting behind the wheel. This uncontrollable fear is called amaxophobia. Halloween has always been a moment to talk about fears. That’s why ŠKODA chose this moment to raise awareness […]
Did you know that over half of Dutch people suffer from stress? Even in the famously laid-back and liberal Netherlands, stress is evidently a problem. To help tackle this problem, Menzis Health Insurance is showing how dogs can play a role in reducing stress in humans through a unique initiative called ‘Dogs Against Stress’, […]
Ultimate Creative Communications are elated to announce that their new TV advert promoting Chester Zoo’s annual magical event ‘The Lanterns’ is currently showing on TV screens and in local cinemas. The Zoo was recently crowned the most popular visitor attraction outside of London and according to figures, welcomed a whopping 1.86 million visitors in 2017. Each […]