Commuters in London were given the chance to be President for the day and take their seat in a replica Oval Office, to celebrate the summer’s most talked-about book, The President Is Missing. The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate […]
The Moment, part of The Creative Engagement Group, is behind a new film called ‘Is your brain your own worst enemy?’, featured on the BBC Ideas online platform of bite-sized, thoughtful video content as part of a series for the BBC. The six minute film uses animation and humour to educate the audience about four […]
Speaking as a disrupter myself, having set up a new type of global agency that was the first to be 100% transparent on production costs with no mark-ups, I can see both where the big boys went wrong and where the challengers got it right. Eight years ago, Martin Sorrell wrote a piece on LinkedIn […]
Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]
2018’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by […]
Since December 2017, Pampers has inspired over 15,000 people to say #ThankYouMidwife. However, with 1,900 new babies born every day there is still an important job to be done in recognising this incredible profession. So, this summer, Pampers are rallying the nation to continue to say #ThankYouMidwife with a playful new TVC, social, PR and influencer […]
In tropical countries like Brazil, it rains all year round, increasing the accumulation of standing water and the outbreaks of the Aedes Aegypti mosquito, which transmits the Dengue, Zika and Chikungunya viruses, and other diseases – mainly in favelas and difficult access areas. To reach those places raising awareness and fighting against the insects, Habitat […]
Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]