Hunterlodge Advertising has been appointed as the integrated marketing partner for Henley Business School following a competitive pitch. The scope of work will cover strategy, creative, advertising and digital to support the development of the School’s brand nationally and internationally through creative campaigns, targeted profile raising and effective use of media. As one of the […]
More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB. The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October. The highest level of ad-blocking takes place […]
HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]
The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
Jeep, celebrating 75 years as the iconic 4×4 SUV maker, announced a partnership with Warner Bros. Pictures, becoming the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model, which […]
64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]
Perform Group, the digital sports content and media specialist, is creating a new structure for the UK sales operations of Perform Media. In a move designed to meet client needs, Perform Media is simplifying its structure to create two separate teams focusing on programmatic audience buying and on partnerships. Both teams will report into David […]
Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]
Creative agency Sedley Place has unveiled a new brand identity and implementation guidelines for the romantic and charming wedding venue Blackwell Grange, currently under development in the Cotswolds. Sedley Place was briefed to create an identity that would encapsulate Blackwell Grange’s heritage and unique proposition – the property dates from the 16th century and has […]
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, […]