Hotel giant Marriott has teamed up with the National Basketball Association (NBA) to give fans the opportunity to travel the world for tournaments across five continents. The tie-up will see Marriott made the official hotelier for events including NBA Global Games 2015-16, NBA Africa Game 2015, and NBA Canada Series 2015 as well as separate […]
Bacardi announced the immediate promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Mr. Di Giammarco is responsible for the Bacardí rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for Bacardí […]
Regus, the global workplace provider, has appointed Havas helia to handle its global CRM business. Havas helia won the account after a pitch against undisclosed agencies. Regus’ Chief Customer Officer Eva Eisenschimmel called the pitch earlier this year. The pitch process was handled by the intermediary Agency Insight. Havas helia will now work to deliver […]
Korean Ministry of Unification has joined with leading South Korea marketing solutions company Cheil Worldwide to unveil ‘Piano of Unification.’ The project commemorates Korea’s 70th anniversary of liberation from Japanese occupation, and aims to enhance interest in national reunification of South and North Korea. After Korea’s period under Japanese rule between 1910 and 1945, the […]
Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]
New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch. The agency has been briefed to […]
AO.com, the online electrical retailer recently awarded Britain’s Best Retailer, has named Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch process that was handled by the AAR. Karmarama will create a new brand platform to be rolled out across multiple channels including broadcast advertising and digital marketing. […]
To coincide with the 10th Anniversary of its Power 100 report – the annual research study monitoring the power of the world’s leading spirits and wine brands – Intangible Business has launched The Big Drinks Quiz, created with and designed by Greenwich Design, to raise awareness of the report amongst the drinks industry. The Power […]
Disney is further stoking Star Wars hype ahead of the latest cinematic instalment of the science fiction franchise this December with the launch of an official iOS and Android app. Designed primarily to keep die-hard fans abreast of all the latest news ahead of a release of the Force Awakens the app can be configured […]