The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical has become the first major UK retailer to use picture-chatting app Snapchat for marketing, as part of a campaign designed for students. Created by Holler, the ‘Snaptop’ campaign offers students £30 off their online price on its full range of laptops, which includes free delivery and an allocated 60-minute delivery slot. The […]

Goodyear Transform the Hamburg Paddlesteamer

Tire Company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddle-wheel of Hamburg’s famous steamboat “Louisiana Star” was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Since 1999 […]

Quickfire supermarket delivery service Pocket Shop launches

Quickfire supermarket delivery service Pocket Shop launches

Pocket Shop, a new one-hour supermarket online ordering service, is rolling out across London. The service is aimed at users who need grocery items quickly, for example if they have run out of milk or forgot to buy teabags in their weekly online shop. Pocket Shop founder Hemal Kuntawala says, ‘The idea came because while you […]

Arthur Guinness Projects launches TV campaign from AMV BBDO

Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]

Man Utd objects to Coke ads in tour game

Man Utd objects to Coke ads in tour game

Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]

Skoda Hosts Russia’s First ‘Car Hostel’

Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at Izmaiolovo Park, one of […]