Creative technology studio Appetite Creative today released results from its second annual connected packaging survey. Connected packaging has experienced a rise in popularity in the last 12 months, with over four-fifths (81%) of those surveyed stating they have used connected packaging, compared to just over half (54%) in 2022. The biggest barrier for almost half of […]
Breast Cancer Now, the UK’s leading breast cancer research and support charity, has launched the UK’s first drama series to play out on a messaging app’s group chat. This ground-breaking approach follows four friends as they navigate an unexpected breast cancer diagnosis together. It will unfold in real-time over the course of six weeks via […]
The zany spot by DUDE continues the energetic ‘Inspired by an eBay Story’ platform with a non-linear cinematic approach to launch new, second-hand and refurbished eBay products Today, global online marketplace eBay launches ‘Director’s Cat’: an awareness campaign for its refurbished and second-hand products for the Italian market.It’s the next installation in the ‘Inspired by […]
Aurora, the global creative experience agency, is calling on young men everywhere, as well as male content creators and influencers to celebrate women who inspire them and why. The agency’s campaign, #ImYourAlly, which is live now, is building across social media until International Women’s Day on 8 March. It aims to turn the sadly misogynistic narrative so prevalent in […]
EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to offer dynamic, technology-enabled routes home. The EE campaign by Saatchi & Saatchi London, which won first prize in the brand category of Ocean Outdoor’s Digital Creative Competition 2022, uses Ocean’s out of home (OOH) technology in Manchester […]
KFC UK & Ireland has announced Chief Corporate Affairs and Sustainability Officer Jenny Packwood will be Interim CMO, in addition to her current duties, whilst the business looks for a permanent replacement for Hinchliffe. The news comes as Jack Hinchliffe, former Chief Marketing Officer (CMO) for KFC UK&I, has moved within Yum! to be appointed […]
The band Absolute Purity, led by the singer Wen Jun, and the team at FRED & FARID Shanghai have created a thought-provoking and visually stunning work of art that challenges us to reflect on our relationship with technology. Absolute Purity, one of the hottest upcoming bands in China, and independent creative agency FRED & FARID […]
Gone are the days when Big Tech and rigid algorithms control what and how to communicate. Peech is reclaiming the language and inviting everyone to join. Shadowbanning has long been a challenge for companies and professionals who work with s3xuality and are trying to expand the conversation on s3x. Platforms such as TikTok, Instagram, and […]
The ‘Love’s Young Wingman’ campaign launches today on LADbible Group channels and in Nando’s restaurants across the UK and Ireland. Nando’s, the UK’s favourite date spot amongst young people, has teamed up with Gen-Z giant social publisher LADbible Group on ‘Love’s Young Wingman’, a multichannel campaign that leverages the cultural force of each platform to […]
The 22/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool F.C. – the longest partnership in Premier League history. In celebration of this commemorative year – and in continuation of Carlsberg’s ‘Forever Fans’ platform rolling out across the 30th anniversary season – ‘by The Network’ partners Worth Your While and Drive Studios […]