A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion. This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root […]
Specsavers today announces the appointment of Danny Bush as integrated production team lead, The Agency. Prior to Specsavers Bush held senior creative operations roles across the UK’s most recognised agencies including The & Partnership, Mother, Engine and VCCP. Bush will lead a team of 10 and will be responsible for the seamless production of quality creative […]
The LGBTQ+ ally. The mental health campaigner. The person who changes their community for the better. These are the heroes that walk amongst us every day. And, because they don’t usually go around wearing spandex, the Daily Record Pride of Scotland Awards lift them into the spotlight with their televised, red-carpet extravaganza. TSB’s sponsorship idents […]
The influencer based campaign encourages people to take control of their sexual experience by raising awareness that when a condom fits right, sex feels better.
VaynerMedia London has launched #FitMatters, its first campaign for global sexual wellbeing brand, Durex. Durex’s research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing […]
Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]
Following a competitive pitch, integrated agency TMW Unlimited has been appointed by heritage body Historic England to deliver an integrated campaign aimed at inspiring a younger audience to rediscover their local high street. Launching this summer, the campaign will focus on unearthing people’s unique food stories and showcasing England’s rich heritage in eclectic cuisine. The contract was […]
Founders create activation which installs man in an isolated glass cell who gradually turns into a Zero
For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a […]
Dentsu UK today announces it is the first UK advertising network to partner with 55/Redefined to tackle ageism and improve representation of over 50-year-olds in the advertising industry. 55/Redefined is an organisation on a mission to redefine life after 50, creating solutions for this demographic to live longer, lead more fulfilling lives and promote age […]
‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships
“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]
Both brands commit to CAN’s manifestos on ethical business practices to retain membership
The Conscious Advertising Network (CAN) today announced the signing up of two new members – Nationwide Building Society and innocent. Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Both brands have committed to CAN’s […]