American Express launches new brand platform and Global campaign

American Express launches new brand platform and Global campaign

American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]

Green & Black’s Launch Debut TV Campaign ‘Dark, But Different’

Green & Black’s Launch Debut TV Campaign ‘Dark, But Different’

Green & Black’s put a twist on traditional Grimm fairy tale, Red Riding Hood, in ‘Dark, But Different’, their first TV commercial created by mcgarrybowen for the Velvet Edition brand. The beautifully haunting 30” spot sees a red-cloaked heroine on the run from a pack of snarling wolves. Cycling and sprinting through thick woodland, she […]

Fujitsu launches new global online campaign showing how data is transforming people’s lives

[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/Fujitsu_Graded_Master-720p_HD_MPEG_4_converted.mp4[/KGVID] Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the […]

Mcgarrybowen brings Monster to life for new campaign

Mcgarrybowen brings Monster to life for new campaign

Monster, the online jobs service, is launching a new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since being appointed to the business at the end of February this year. The campaign literally brings Monster to life, as a giant monster […]

Reebok provides ‘Warning Signs’ & asks us to be prepared for anything

Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]