American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]
American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]
Green & Black’s put a twist on traditional Grimm fairy tale, Red Riding Hood, in ‘Dark, But Different’, their first TV commercial created by mcgarrybowen for the Velvet Edition brand. The beautifully haunting 30” spot sees a red-cloaked heroine on the run from a pack of snarling wolves. Cycling and sprinting through thick woodland, she […]
Green & Black’s, the premium chocolate brand, has appointed mcgarrybowen to help grow its position in an increasingly competitive sector. Founded in 1991, Green & Black’s is named after its founders’ environmental concerns and the high cocoa solids chocolate they set out to produce. The company has been using Fairtrade cocoa since 1994 and in […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/Fujitsu_Graded_Master-720p_HD_MPEG_4_converted.mp4[/KGVID] Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the […]
Monster, the online jobs service, is launching a new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since being appointed to the business at the end of February this year. The campaign literally brings Monster to life, as a giant monster […]
JWT London has picked up the £50 million EMEA advertising account for Canon. The agency won the business after a competitive pitch through AAR that began in July. The account moves from Mcgarrybowen, which will be retained in a smaller strategic role. Mcgarrybowen had handled the Canon work since 2000, when it picked up the […]
Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]