Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
LinkedIn will debut its first TV commercial during the Academy Awards on February 28. With the campaign, “You’re Closer Than You Think,” LinkedIn is looking to show how the platform can help everyone reach their potential. The commercial, which includes a voiceover by LinkedIn CEO Jeff Weiner, grew out of NASA’s decision in 2015 to use […]
In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]
Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]
Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]
The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]
ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications. In a statement, the publisher confirmed the newspapers’ last print editions are expected to be in March. The Independent’s last printed edition is expected be on 26 March, while the Independent on Sunday’s […]
NME’s new approach is resonating with millennials following its repositioning as a free weekly title. The Time-owned publication’s first free-distribution ABC figures indicate that it has built an audience of over 307,000 over the past six months, since dropping the price tag and relaunching in September of last year with a widened content remit spanning […]
Bigballs Media has hired James Kirkham as the head of Copa90 and the chief strategy officer for Bigballs Media Europe. Kirkham, the former head of mobile and social at Leo Burnett Worldwide and co-founder of Holler, has a remit to help build and grow the Copa90 brand, audience, and revenues globally. He will immediately develop […]