The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.
Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]
SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace
Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]
DLMDD Productions Brings Premier Collaborative Music Offering To The Agency's Creative And Production Partners
DLMDD, the sonic branding agency, has today launched a new specialist production division, DLMDD Productions, to cater for multi-disciplinary music production projects across the advertising, media and the film landscape. As well as realising and bringing to life the agency’s sonic branding initiatives for clients including Amazon, Co-op, Babbel and NBC Universal, DLMDD Productions will […]
Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com
In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]
Asda has launched a new Valentine’s-themed ad in its tongue-in-cheek “Don’t Compromise” campaign, demonstrating that when it comes to quality and price at Asda, there’s no need to compromise. The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night. The […]
The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward dad dancing to Redbone’s “Come Get Your Love”, with over 180 million views, launches another heart-warming story to promote its new brand positioning. Bouygues Telecom has always placed people—customers, employees, partners and the public—at the heart of its […]
The movement recently launched by www.heyupdatemyvoice.org invites the public to take an active part in the debate, by suggesting messages that virtual assistants can use to fight abuse.
Virtual assistants are increasingly present in people’s lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman’s name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called “I’d Blush If I Could,” […]
Global creative production studio The Mill reveals its new digital platform designed and built by Studio Output. The project shows how bespoke digital and motion design can evolve a brand’s story, without needing to change its core identity. A unified platform for a creative leader The Mill is a global production studio which has spent […]
Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency
Nazar Grynyk, director and founder of LEAD9 Mobile Marketing Agency “We do not earn by selling a product, we earn by helping consumers make conscious decisions”. Steve Bezos, Amazon “Satisfying immediacy is often more important than loyalty” 2019 Think with Google Report BAD BANNER MANNERS New technologies are supposed to make life easier, right? Recent […]
Brand design agency Vault49 reveals a new logo and visual identity for nascent media brand So Satisfying, an IMGN Media brand, across its social channels.
So Satisfying creates original content and curates videos from an exclusive group of content partners. Their channel content is viral, entertaining and brain tingling. Vault49’s work is an example of how to capture a budding audience and define an emerging category. Sensorial experience So Satisfying, the world’s largest ASMR content provider, was launching a multi-platform […]
