Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, […]
Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]
On February 23, men’s care brand Harry’s will launch a unique partnership with Premiership and England footballer Harry Kane. The campaign, devised by creative agency Brothers & Sisters, embraces difference, integrity, hard work and determination. The hero 30-second monochrome ad, directed by Caviar’s Thomas Ralph, opens on a football pitch in Chingford, London. A figure […]
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
Beirersdorf and AKQA announce the out-of-home and social campaign ‘Find your moment to Reset’ for the new Extreme range for Sweden’s best-selling shower gel brand Dubbeldusch. To launch the new Extreme range, Beiersdorf partnered with AKQA Gothenburg and New Land for production to create a stunning spot that captures the mental struggle faced daily […]
PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]